Director, Marketing Architecture

Company: Fidelity Investments
Location: Covington
Posted on: February 9, 2025

Job Description:

Director, Marketing Architecture at Fidelity Investments summary:
The Director of Marketing Architecture leads the development of integrated marketing solutions and architectures that enhance productivity and streamline processes across marketing teams. This role involves collaborating with business and technology partners to define strategies, implement architectural standards, and facilitate the adoption of innovative marketing tools. The Director will ensure alignment with business goals while enabling the delivery of market-leading products and services.
Job Description:The RoleWe build incredible benefits solutions in Workplace Investing and a big player in bringing them to millions of people is our Marketing teams. We invest heavily in building automations, simplifying processes, and crafting data-driven products to power this absolute juggernaut of a team. We have multiple product teams building on the Salesforce and other platform to drive efficiencies, improve prospect engagement and streamline access to data. We are looking for an architect who will partner to help our Martech teams in building the right tools for Marketers and enable adoption of 3rd party tools that streamline their day-to-day workflows while aligning with architecture standards and blueprint. You will provide leadership through structured discovery and problem analysis, data-driven decision making, adoption of standards, collaboration with key partners and evaluations and recommendations of solutions.The Expertise You Have

• Proven experience in partnering with business leaders to shape product strategy, roadmap, and implementation approaches.
• Proven track record to analyze business direction and problems, understand long term vision and risk in developing strategic technical solutions.
• Proven track record in producing technical architecture and related artifacts as well as building consensus with peer architects and technology partners to support implementation.
• Proven track record in delivering integration architectures which connect multiple systems to deliver business outcomes, especially with SaaS solutions.
• Collaborating with peer & enterprise architects to align on standards, strategy, and opportunities to refactor business processes, improve customer experience or perform capability rationalization.
• Ability to work both independently and with different levels of the organization, including technical and non-technical team members.
• Salesforce CRM/Marketing Cloud/ Experience Cloud experience is a plus.The Skills You Bring
  • Comfortable partnering with product partners to formulate strategies and roadmap.
  • Strong presentation, documentation, communication and influencing skills for working with less-technical business partners, senior leaders as well as technologists in IT leadership and implementation teams.
  • Ability to provide technical leadership and solutions to agile teams.
  • Experience in networking across business units and outside the companies to optimize new reusable processes, patterns, and practices with extraordinary results.
  • Willingness to experiment, innovate and seek resources to learn, grow and find solutions.
  • Financial industry experience is a plus.
  • Experience in Marketing enablement and working with Martech stacks is a plus.
  • Experience in partnering with 3rd party vendors + SaaS providers is a plus.The Value You Deliver
    • Enabling the delivery of market leading products and capabilities.
    • Representing Marketing platforms with, vendors, enterprise technology and other business units.
    • Providing architecture solutions for agile teams. Collaborate with product and engineering leads and senior management on product and delivery requirements, roadmaps, and vision.The TeamFidelity Workplace Investing (WI) provides benefits to Fidelity customers, employers, and their employees, in a growing set of areas - Defined Contribution, Equity Compensation, Investment Products & Consulting and Defined Benefits.The Martech Product Area delivers the best tools and experiences for our marketing associates and the teams they support. From planning and road-mapping to delivery and execution, this opportunity will give the architect exposure to the full lifecycle of our client experiences. You will closely work with the product leadership team and technical teams to provide technical leadership and architecture direction for this valued product area.As part of the WI Technology Architecture team, you will enable this business transformation by providing strategic direction, transitional and future state architecture and inform the right set of technologies. You will work closely with business partners and technology teams to understand business objectives and help define appropriate architecture direction for them. By working closely with Solution Architects and Agile teams, you will assess and ensure how proposed solutions to specific initiatives align with broader WI goals and strategies.Certifications:Company Overview Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money. Join Us At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a , we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined. blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite. At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, , and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine. We invite you to Find Your Fidelity at . Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to .
      We welcome those with experience in jobs such as General, General, and General and others in the General to apply.
      
      Keywords:
      Marketing Architecture, SaaS Solutions, Data-Driven Products, Agile Teams, Salesforce, Technology Integration, Product Strategy, Martech Stacks, Business Transformation, Financial Services
      

Keywords: Fidelity Investments, Covington , Director, Marketing Architecture, Executive , Covington, Kentucky