Account Based Marketing Manager
Company: VirtualVocations
Location: Lexington
Posted on: November 20, 2024
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Job Description:
A company is looking for an Account Based Marketing Manager to
direct their strategy for key account penetration.
Key Responsibilities
Create and execute an account-based marketing strategy focused on
new business and revenue expansion
Collaborate with Sales, CX, and Marketing to identify key accounts
and tailor marketing strategies to their needs
Analyze market trends and campaign effectiveness to optimize future
ABM efforts
Required Qualifications
7+ years of experience in a B2B marketing role at a technology
startup, with at least 5 years focused on ABM
Proven experience with various ABM motions, including account
opportunity analysis and sales alignment
Hands-on experience with sales/marketing tech and ABM platforms
such as Salesforce and HubSpot
Thorough knowledge of enterprise lead-management processes and
marketing attribution approaches
Experience running experiments to test marketing theories and
strategies
Keywords: VirtualVocations, Covington , Account Based Marketing Manager, Executive , Lexington, Kentucky
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