Director of Direct Mail Analytics
Company: VirtualVocations
Location: Lexington
Posted on: November 19, 2024
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Job Description:
A company is looking for a Director of Direct Mail & Performance
Analytics to lead direct response marketing strategies and
performance analytics.
Key Responsibilities
Develop and execute direct response marketing strategies across
direct mail and other channels
Manage the marketing funnel and provide insights into campaign
effectiveness through detailed reporting
Analyze campaign performance and adjust strategies to improve key
metrics such as conversion rates and customer lifetime value
Required Qualifications
Minimum of 7 years in performance marketing with expertise in
direct response channels, particularly direct mail
Strong analytical skills to interpret complex data sets for
marketing optimization
In-depth knowledge of direct mail formats, testing methodologies,
and response optimization strategies
Experience with full-funnel analysis and presenting data to
leadership teams
Ability to collaborate with various marketing teams for integrated
campaign strategies
Keywords: VirtualVocations, Covington , Director of Direct Mail Analytics, Executive , Lexington, Kentucky
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