Market Sales Lead
Company: Campbell Soup Company
Location: Cincinnati
Posted on: April 28, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future
success.We're proud to be stewards of amazing brands that people
trust. Our portfolio includes the iconic Campbell's brand, as well
as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's
Homemade, Swanson, and V8. In our Snacks division, we have brands
like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge
Farm, Snack Factory, and Synder's of Hanover. We foster a culture
of belonging where people come first, and diversity is embraced.
And we live our values, always, while setting the highest standards
for performance.Here, you will make a difference every day. You
will be part of a dynamic, collaborative, and competitive team. You
will be supported to build a rewarding career with opportunities to
grow, innovate and inspire. Make history with us.The Market Sales
Lead (MSL) will provide area support for the retail customer,
business continuity and field sales execution team. The MSL will
drive retail engagement and Independent Distribution Partner (IDP)
partnership while being able to troubleshoot and own the resolution
of front-line issues. Their primary focus will be retail engagement
and the identification of incremental volume opportunities at
retailer level to deliver our sales objectives.Retail
Engagement:--- Monitor, measure, and ensure compliance with
retailer expectations. --- Develop and maintain strong
relationships with retailer management by demonstrating sales
business acumen and partnership. --- Identify incremental and
compression selling opportunities related to display and
distribution and recommend such opportunities to IDPs for
execution.--- Adapt to retailer and market level conditions to
drive business decisions and make recommendations that will improve
sales performance.--- Establish and maintain a high level of
retailer engagement through store frequency visits and
prioritization of retailer concerns.--- Apply business acumen to
resolve disputes with retailers.--- Leverage sales technology and
data to unlock retailer opportunities and properly respond to
retailer ad hoc requests.--- Create monthly retailer engagement
plans, set weekly calendar to manage the plan, and adjust on a
weekly basis based on changing retailer priorities.--- Improve
retailer satisfaction by trouble shooting product supply issues and
selling-in point-of-sale promotional material.--- Develop metrics
to identify inefficiencies and areas for improvement within
assigned market.--- Assist with various aspects of pre-event, main
event, and post-event execution.--- Communicate distribution,
merchandising and promotion priorities against specific retailer
targets in the market to cross functional partners.--- Support
retailer expected service levels within the market.--- Understand,
communicate, and apply the variability and uniqueness for the
retailer and shopper, as well as growth potential, in different
market conditions across multiple classes of trade (Convenience,
Mass, Grocery and Drug, etc.).IDP Engagement:--- Establish and
maintain strong relationships with IDPs.--- Ensure visible
engagement and collaborate regularly with IDPs on problem solving
related to service delivery to retailers.--- Effectively
communicate specific retailer expectations and opportunities to
IDPs.--- Support adhoc IDP requests.--- Provide professional
in-the-moment conflict management and resolution with IDPs when
issues arise.Emergency Services:--- Coordinate with local Business
Development Managers, Zone Sales Managers, Market Development Leads
and Warehouse teams to execute in-the-moment urgent tasks to
respond to retailer demands.--- Support with store resets based on
retailer demand.--- Provide emergency services for all retailers,
primarily through temporary labor or seeking solutions with nearby
IDPs or other third party agencies.--- Offer and, if requested,
provide in-store support for promotional activity to meet retailer
demands, following IDP authorization protocol.Job
Complexity/Scope:--- Communicate in an effective, sophisticated,
and nuanced manner to a diverse group of internal and external
cross functional partners.--- Establish, develop, and maintain
business relationships with independent third parties through
engagement (IDPs, retailers, etc.).--- Analyze and synthesize data
from multiple complex sources in order to assess and effectively
communicate business goals, strategies, and objectives.--- Have a
clear understanding of IDP business model.--- Solve complex
problems maintaining focus and overcoming obstacles until goals and
commitments are met.--- Leverage technology to make informed
business decisions.--- Assist with emergency retailer
situations.--- Align on monthly priorities and follow through to
exceed retailer expectations.--- Provide real-time
feedback/insights on store-level opportunities.--- Maintain
excellent presentation skills (oral and written communication
skills).--- Demonstrate proficiency in key Microsoft platforms
(including Excel) and general aptitude to use technology (e.g.,
Microsoft Suite of products, and sales-related software).---
Partner with Business Development Manager, Zone Sales Manager,
Market Development Lead, retailers, warehouse teams and IDPs to
proactively identify business constraints, opportunities, and
needs.Job Specifications:--- B.A. required--- 0-3 years of relevant
experience--- Strong written and verbal communication--- Problem
solving skills--- Strong technical and analytical skills---
Advanced Microsoft skills including Excel and PowerPoint---
Leadership skillsWorking Conditions--- Travel as needed, both local
and overnight--- Must be able to relocate as requiredPhysical
DemandsWhile performing the duties of this job, the employee
frequently is required to stand, walk and sit. The employee is
occasionally required to climb or balance and stoop, kneel, crouch,
or crawl. The employee must frequently lift and/or move up to 35
pounds and occasionally lift and/or move up to 50 pounds. The
employee is required to drive to stores, warehouses and hubs within
the market on a consistent basis.DisclaimerThe preceding job
description has been designed to indicate the general nature and
level of work performed by employees within this classification. It
is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and qualifications
required of employees assigned to this job.Compensation and
Benefits:The target base salary range for this full-time, salaried
position is between$47,600-$79,800Individual base pay depends on
work location and additional factors such as experience,
job-related skills, and relevant education or training. Total pay
may include other forms of compensation. In addition, we offer
competitive health, dental, 401k and wellness benefits beginning on
the first day of employment. Please ask your Talent Acquisition
Partner for more information about our total rewards package.The
Company is committed to providing equal opportunity for employees
and qualified applicants in all aspects of the employment
relationship, including consideration for employment, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, protected veteran
status, disability, age, religion, or any other classification
protected by law.
Keywords: Campbell Soup Company, Covington , Market Sales Lead, Sales , Cincinnati, Kentucky
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